CapitaLand, one of Asia’s largest real estate companies, wanted to encourage Singaporeans of all ages to envision the future of their city when it reaches its 100-year milestone. Evoking a profound sense of imagination, the #BuildSG2065 idea drive and campaign culminated with a showcase of 50 best ideas, part of The Straits Times’ 170th anniversary exhibition. To drum up awareness of this event, an 8pp cover wrap was produced.
Elegant graphics bring to life a vision of the sleek ecosystems of a futuristic Singapore that immediately immerses and intrigues. Whimsical, optimistic copy and an eye pleasing and functional layout detail everything that readers need to know about the Build SG2065 campaign.