CHIJMES Rebranding

Perennial

The CHIJMES logomark – inspired by architectural sketches made of morphing lines symbolic of a timeless, ever-evolving place – positions the rebranded destination as a point between lifestyle, arts and local history.

A customised typeface echoes the sharp architectural lines with diagonal cuts and an angular look, while the corporate identity guide establishes the brand’s overall tone of voice, personality, values and visual system.

CHIJMES Rebranding CHIJMES Rebranding