Marina Bay Cruise Centre

 

Iconic architecture, premier waterfront location, and a marine gateway for global sea voyage: the Marina Bay Cruise Centre’s visual identity had to encompass all these and exist in harmony with the interior spaces.

We echoed its structural elements with lines atop curves alluding to waves. Subtle environmental graphics reflected the building’s angles and predominant colours, while shades of blue connoted ocean depths as well as the lighter pleasures of cruise travel and warm hospitality.

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