Just as shipping containers that move from port to port embody the intricate workings of the maritime trade industry, the luggage that travellers bring on their trips carry within them symbols of extraordinary people, places, and experiences. PSA’s 2015 Annual Report taps into the zest of travel to take readers inside the world’s port of call. The report appears as a piece of exquisitely made luggage, recalling the corrugated containers that bear the PSA tag.
A die-cut extendable luggage handle can be pulled out of the inside cover pocket, adding a memorable element of interactivity to the design. This story, captured through six dividers, is vividly reflected in creatively composed shots of travellers’ bags and their contents.